The fetishism of the commodity...

After reading about 5 or 6 of Debord's short thesis relating to mass media and commodity fetishism. Number 36 i felt i understood and related to most of all. 'The fetishism of the commodity - the domination of society by "intangible as well as tangible things" - attains its ultimate fulfillment in the spectacle, where the real world is replaced by a selection of images which are projected above it, yet which at the same time succeed in making themselves regarded as the epitome of reality.' I related this to the matrix, what is real and what is false, we live in a false world, a world of "cultural homogenization and mass media" we are given everything we need to survive, a world based not on living but having, we are taught to want from a young age the boundaries of what is acceptable weren't made by our own morality but by a social relationship with the media. In understanding this Debord is saying that we are essentially blind we make no real decisions that we are mediated with images forcing "reality" upon us already knowing how we will respond, that our rebeliousness and anti-social actions and words are accounted for. In essence we have no real opinion and what ever we think we have its already been said a thousand times before.